Experience Vision Project

Overview

The goal of this project was to provide a 3-5 year vision of a re-imagined user experience for eight (or more) web applications integrated into a single solution.

At the time, only a few of the applications were connected and sharing elements from a common design system. Most applications had different login experiences and felt like disparate products with different UIs and workflows.

The initially proposal focused on an updated consistent navigation and log in experience, but after receiving stakeholder buy-in the project scope expanded to focus on a fully integrated single application along with a new design system to support it.

My Involvement

  • Create concepts (low & high fidelity) showing the short, medium, and long-term evolutions to reach this vision

  • Address key opportunities to update and modernize the UI

  • Update to a fully accessible UI (WCAG 2.1 AA compliant) and supporting features such as UI scaling and light/dark modes

  • Introduce navigational patterns consistent with common and popular web applications and provide a scalable UI that works for multiple SaaS products

  • Build a custom demo site of the example screens with functional navigation to share a more tangible experience with stakeholders

  • Present the vision and demo site to the Senior VP of Product and the Chief Technology Officer for buy-in

  • Prepare for and participate in user interviews (both internal and external) for feedback

Outcomes

The vision received excellent feedback from internal stakeholders and we were asked to begin working towards this vision starting with the next application that was slated to re-built from the ground up.

Following the buy-in we conducted several research sessions presenting the idea and visuals to internal and external users for additional feedback. Overall the feedback was very positive and validated our ideas.

I then became part of a subset of UX designers focused on building out a fully accessible design system for commonly shared components and patterns across all of the applications.

Much more work was still to be done, but we had provided a new, achievable goal for everyone in the organization to rally around in the coming years.